After a military injury ended his career and a flood left him homeless, founder Chris Gillan experienced firsthand the vital support of military charities. He created Frontline Spirits to give back while keeping these charities visible and creating employment opportunities for veterans.

The painting Heroes by David Shepherd CBE FRSA commemorates Operation Taber in Afghanistan (2008). Chris, who served during the operation, received a limited edition print in 2010. Naming the flagship product Heroes Vodka reflects this connection.

As the mission expanded, the brand evolved from a single product into Frontline Spirits — an expanding portfolio of veteran-crafted drinks created with dedication, integrity, and a commitment to giving back.

We pledge a guaranteed percentage of profits to UK Armed Forces causes and independent lifeboat houses.

We also invest in veteran employment and work placements, with plans to resume paused programs.

Impact to date:

• £40,000+ donated
• £87,000+ invested in veteran employment
• 220+ charity events supported
• £17,000 additional funds raised